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	<title>Bucharest Life &#187; Sport.ro</title>
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		<title>Lateral Thinking</title>
		<link>http://www.bucharestlife.net/2010/02/08/lateral-thinking/</link>
		<comments>http://www.bucharestlife.net/2010/02/08/lateral-thinking/#comments</comments>
		<pubDate>Mon, 08 Feb 2010 11:08:26 +0000</pubDate>
		<dc:creator>Craig Turp</dc:creator>
				<category><![CDATA[Bucharest]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Romania]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Romanian Journalism]]></category>
		<category><![CDATA[Sport.ro]]></category>
		<category><![CDATA[Sports Channels Romania]]></category>
		<category><![CDATA[Television Sport Romania]]></category>

		<guid isPermaLink="false">http://www.bucharestlife.net/?p=2932</guid>
		<description><![CDATA[&#160;Romania specialises in many things; hairdressers, stray dogs and good, cheap, reliable motor cars are just three things that immediately spring to mind. Another niche Romania has made its own is in broadcasting; namely, The Television Sports Channel That Shows No Sport Of Any Kind niche. Instead of sport, which of course costs money, these [...]]]></description>
			<content:encoded><![CDATA[<p></p><!-- Social Ring Buttons Start --><div class="social-ring"><div class="social-ring-button"><a href="http://twitter.com/share" data-url="http://www.bucharestlife.net/2010/02/08/lateral-thinking/" data-text="Lateral Thinking" data-count="horizontal" class="sr-twitter-button twitter-share-button"></a></div><div class="social-ring-button"><g:plusone size="medium" callback="plusone_vote"></g:plusone></div><div class="social-ring-button"><iframe allowtransparency="true" frameborder="0" hspace="0" marginheight="0" marginwidth="0" scrolling="no" style="width: 70px; height: 21px; position: static; left: 0px; top: 0px; visibility: visible; " tabindex="-1" vspace="0" width="100%" src="http://www.bucharestlife.net/wp-content/plugins/wordpress-social-ring//includes/share.php?url=http%3A%2F%2Fwww.bucharestlife.net%2F2010%2F02%2F08%2Flateral-thinking%2F"></iframe></div></div><div style="clear:both;">&nbsp;</div><!-- Social Ring Buttons End --><p>Romania specialises in many things; hairdressers, <a href="http://www.bucharestlife.net/2010/02/03/dogs-again-2/">stray dogs</a> and <a href="http://www.bucharestlife.net/2010/01/14/dacia-romanias-good-news-story/">good, cheap, reliable motor cars</a> are just three things that immediately spring to mind.</p>
<p>Another niche Romania has made its own is in broadcasting; namely, <em>The Television Sports Channel That Shows No Sport Of Any Kind</em> niche.</p>
<p>Instead of sport, which of course costs money, these &#8216;sports&#8217; channels fill the endless hours with &#8216;news&#8217; and talk shows, in which sport is spoken about but rarely ever seen. </p>
<p>On Saturday, during its hourly news report, the channel <em><a href="http://www.sport.ro/">Sport.ro</a></em> (known to many people as <em>No Sport.ro</em>) covered <a href="http://www.uefa.com/uefaeuro2012/news/newsid=1445453.html#euro+2012+qualifying+draw+full">the upcoming draw for the qualifying rounds of Euro 2012</a>, which was being held the next day. </p>
<p>For once a real story, worthy of a mention on any sports bulletin.</p>
<p>Yet the news that &#8216;<em>tomorrow the draw for the qualifying rounds of Euro 2012 will be held in Warsaw, Poland</em>&#8216; is not all that long, and &#8211; until the draw has actually been made and opponents can be analysed &#8211; presents little scope for development in to more than a minute or so of airtime.</p>
<p>That&#8217;s where the utter genius and lateral thinking abilities of the <em>Sport.ro</em> team comes into play.</p>
<p>For after being told the draw was tomorrow, we were then told that the draw would be compulsory viewing for Romania&#8217;s footballers &#8211; not in order to find out who they would be playing &#8211; but because the draw was being co-presented by one of the Ukraine&#8217;s most attractive actresses.</p>
<p>We then got a good five minutes of soft-porn, with a full round up of this woman&#8217;s career, and were even told which Romanian players might fancy her the most.</p>
<p>How informative.</p>
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