Romanian Brands

Selling countries: Some ideas about how to do it well (and how to do it very badly)

by Craig Turp February 4, 2011 Bucharest

 We read this (and then this) with the usual mix of fear and dread this week, not simply because we have little faith in the TV ads Romania’s creative types will come up with, but perhaps far more because of the outcry we know we can expect from self-appointed experts in tourism and marketing who [...]

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Everything in the Carpathian Garden is rosy

by Craig Turp July 28, 2010 Romania

 Nice one. Just over a year since we wrote this, we hear that Romania is about launch another new tourism slogan. This time, Explore the Carpathian Garden. The slogan (and a logo that has yet to be seen – we can hardly wait) will be officially launched tomorrow in the (by all accounts rather impressive) [...]

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Dacia: Romania’s good news story

by Craig Turp January 14, 2010 Bucharest

  As kids we never told Dacia jokes. Dacias simply weren’t available in the United Kingdom. We have heard (or did we read, once?) that there was an aborted attempt to market Dacias in the UK in the 1970s, but it never got off the ground. Instead, the Eastern European car of choice in Britain [...]

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