Land of Choice

Selling countries: Some ideas about how to do it well (and how to do it very badly)

by Craig Turp February 4, 2011 Bucharest

 We read this (and then this) with the usual mix of fear and dread this week, not simply because we have little faith in the TV ads Romania’s creative types will come up with, but perhaps far more because of the outcry we know we can expect from self-appointed experts in tourism and marketing who [...]

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Disband the Romanian Tourism Ministry

by Craig Turp October 13, 2009 Romania

 Romania’s Minister of Tourism, Elena Udrea, the woman who brought the world The Land of Choice, was kicked out of office today after Romania’s government lost a no-confidence vote in parliament. We will miss her. While Udrea’s 10 months in office were arguably little short of a total disaster, in that regard she was neither [...]

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