Romanian Ministry of Tourism

Is Romanian Tourism making the best use of Twitter?

by Craig Turp April 18, 2011 Romania

 The world is now full social media managers, consultants, experts, gurus and other such new media types, some of whom we suspect even know what they’re talking about. We have never pretended to be such an expert/guru, and we are not about to start now. But we do know a thing or two about city [...]

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Selling countries: Some ideas about how to do it well (and how to do it very badly)

by Craig Turp February 4, 2011 Bucharest

 We read this (and then this) with the usual mix of fear and dread this week, not simply because we have little faith in the TV ads Romania’s creative types will come up with, but perhaps far more because of the outcry we know we can expect from self-appointed experts in tourism and marketing who [...]

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Elena’s hiring

by Craig Turp November 23, 2010 Romania

 Warning: may contain satire. Oh yes. Everybody’s favourite Minister of Bikinis Tourism and Regional Development, Elena Udrea, is hiring. Udrea, who was on Sunday unanimously elected leader of the ruling PDL in Bucharest (in an election that would have done Robert Mugabe proud: no other candidates stood, and of 999 delegates, 979 voted for her. [...]

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Elena Udrea boxes clever. Or does she?

by Craig Turp November 17, 2010 Romania

 After yesterday declaring that she ‘would not rule out’ running for mayor of Bucharest in 2012 (you read it here first), Romania’s Minister of Tourism Elena Udrea signed up local boxer Lucian Bute (no, we hadn’t heard of him either, but apparently he holds one of the many and increasingly meaningless boxing world titles) to [...]

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Everything in the Carpathian Garden is rosy

by Craig Turp July 28, 2010 Romania

 Nice one. Just over a year since we wrote this, we hear that Romania is about launch another new tourism slogan. This time, Explore the Carpathian Garden. The slogan (and a logo that has yet to be seen – we can hardly wait) will be officially launched tomorrow in the (by all accounts rather impressive) [...]

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