Promoting Romania

The Romanian National Institute of Statistics didn’t get the memo about the terminal decline of Romanian tourism

by Craig Turp September 5, 2011 Bucharest

Oh dear. The Romanian National Institute of Statistics (INS) has gone seriously off-message. According to its latest figures, published today, the number of tourists in Romania in July of this year was an impressive 22 per cent higher than in July 2010. The number of foreign tourists was almost sixteen per cent higher. In the [...]

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Europe is Younger in Bucharest

by Craig Turp August 9, 2011 Bucharest

We are no marketing experts, so maybe those readers who are could let us know whether the Romanian Ministry of Tourism and Regional Development’s (MDRT) latest proposal that ‘Europe is Younger in Bucharest‘ be the city’s slogan is a good one or not. Personally, we do not like it all that much (although we have [...]

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Misja 21

by Craig Turp June 22, 2011 Romania

Leading Polish newspaper Gazeta Wyborcza last week launched a major experiment in the use of social media in travel and tourism, Misja 21 (Mission 21). Read a bit about the background here. Each of the students is staying in his or her assigned city for a week, and has a daily list of things to [...]

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Is Romanian Tourism making the best use of Twitter?

by Craig Turp April 18, 2011 Romania

The world is now full social media managers, consultants, experts, gurus and other such new media types, some of whom we suspect even know what they’re talking about. We have never pretended to be such an expert/guru, and we are not about to start now. But we do know a thing or two about city [...]

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Selling countries: Some ideas about how to do it well (and how to do it very badly)

by Craig Turp February 4, 2011 Bucharest

We read this (and then this) with the usual mix of fear and dread this week, not simply because we have little faith in the TV ads Romania’s creative types will come up with, but perhaps far more because of the outcry we know we can expect from self-appointed experts in tourism and marketing who [...]

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Lies, damned lies, and tourism statistics

by Craig Turp January 4, 2011 Bucharest

They are at it again. Not a week after moaning about Romania’s exclusion from some meaningless lists, part of the country’s media has itself all in a tizzy about how many tourists visited Bulgaria in the first half of last year compared with Romania. This article claims that over three million people visited Bulgaria in [...]

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Random lists spark new Romanian national nervous breakdown

by Craig Turp January 2, 2011 Romania

The ommission of Romania last week from two lists of ‘Great places to visit in 2011′ (one published by CNN, one by Lonely Planet) has caused the usual, utterly predictable collective nervous breakdown amongst the Romanian blogosphere/commentariat. Poor old Minister of Tourism Elena Udrea has again been hauled over the coals by a whole bunch [...]

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