Oh they love a freebie, those Romanian bloggers. Send them a crate of plutonium and they’d wax lyrical about how fantastic it is, just as long as they got to keep some.
The latest product to turn up on their desks is the new-to-Romania Strongbow, that awful would-be cider which no right-thinking cider drinker would ever touch. Indeed, it makes Real Cider’s list of ‘Ciders not recognised as being real‘ and indeed it isn’t: it only has a 25 per cent apple juice content. Strongbow is basically alcoholic fizzy-pop. Cider it ain’t.
Here are just a few highly objective reactions to Strongbow’s recent Romanian launch:
(There are hundreds more. Note how similar all these posts are: almost all mention how good Strongbow is with ice, as though it were some kind of contractual obligation. That’s what happens when you copy and paste the same press release).
The good news however is that the real thing is on the way, and it’s being made in Romania, with 100 per cent Romanian apples. (That’s if anyone is still interested: if they taste Strongbow they might be put off cider for life). The Romanian cider is called Cidru Clarks, a labour of love for its producer, long-time Romanian resident and all-round good egg Alan Clark. He told us today that his brew is ready, and is just awaiting the final authorisations from the powers that be. He expects it to be available in two to three weeks.
Watch this space.