Bucharest is 555 years old this year, and by the looks of things, the city council is preparing a series of events to celebrate the fact. Indeed, we assume that most of our more eagle-eyed readers would have already seen ads like this all over the city (we snapped this particular one in Piata Unirii this morning):
We also understand (via @nwradu) that this appeared overnight in Piata Victoriei:
Now, leaving aside the fact that 555 years is a rather random anniversary to make a song and dance about (we wonder if 666 will get the same treatment?), there are a couple of points about this campaign we want to make.
Firstly, the website which the ads direct us to is not yet online.
Try it yourselves: www.bucuresti555ani.ro. You get directed to a holding page which says: ‘Mai multe detalii, în curând aici!’
Well, Bucharest’s official birthday is apparently not until September 20th, so there’s still plenty of time to get it online. We have little doubt that the full programme of events will be published by at least September 19th.
Secondly, we are not sure what we make of the Bucuresti 555 logo:
More puzzling is the fourth structure in the logo: the Basarab flyover.
Now, while certainly an impressive flyover – and key to the successful reduction of traffic congestion in the Gara de Nord area – is it really such a magnificent construction that it warrants inclusion in a logo of Bucharest? It is, after all, just a flyover.
Now, we can understand the desire to include a more modern building, but if that is the case, then surely the city’s tallest building, the Sky Tower, would have been more appropriate?
Meantime, one event which does have its programme available is this weekend’s Street Delivery urban arts festival, which takes place on and around Strada Arthur Verona (which is closed to traffic for the weekend).
See you there.